As a graphic designer, I believe that “design comes from life, and ultimately returns to life.” I uphold a way of living that is simple yet rich - pursuing inner order and peace, rather than amassing material things. This attitude leads me to always adhere to the principle of “less is more” in my design: rejecting unnecessary ornamentation, focusing on expressing the essence of a product through the most refined lines and the most restrained palette. Because I believe that true luxury lies in space and negative space, allowing an item to reveal its warmth in use, rather than shouting for attention.
Work, for me, is a creative challenge. Life is the soil from which I draw nourishment. Travel lets me experience different cultures and their details; visiting exhibitions and reading help me keep a sharp aesthetic and broad vision. These experiences quietly nurture my design, allowing me to continuously deliver solutions that are fresh and move people.
On that basis, I believe a good home-gift item must start from understanding people’s real needs, desires, behaviors, and emotions. It’s not just about the object itself, but about how people use it, how it fits into a space, and how it elevates the quality and meaning of life.
In today’s interview, we hosted a discussion with DirectorLi, who is widely regarded as gentle, kind, even-tempered and possessing a capable style of ...
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