In today’s interview, we hosted a discussion with Director Li, who is widely regarded as gentle, kind, even-tempered and possessing a capable style of doing things. Many look to her example for leadership.
When asked how to enter the industry, Miss Li shared her personal experience: “My major in university was international trade. After graduation, I successfully joined the Ningbo Arts and Crafts Import&Export Co. as a sales team member. As the international trading environment grew larger and more complex, it seemed that the state-owned system could not meet the demands of foreign customers. So I founded the CNACC with several of my colleagues.”
Due to the impact of the novel coronavirus epidemic this year, the usual physical setting of the Canton Fair was adapted to an online, virtual trade fair. What are the challenges and opportunities brought to us by this kind of new online trade fair format? When we asked Miss Li about this topic, she said: “After the COVID-19 pandemic, foreign markets have undergone major change, from different consumption habits to the channels and methods by which we consume. During these next 1-3 years, as the world experiences turbulence, anti-globalization sentiment is a primary theme. As such, the biggest challenges that we face now include: how to preserve business transactions and agreements with our prior foreign customers while also preserving our market share, and still being able to investigate and explore the new opportunities ahead. This online Canton Fair favors the digital marketing model, which is the future trend in our industry. Through more than 20 long, live sales broadcasts, our sales team has developed great experience, training, and confidence in this new marketing model.”
CNACC has been involved in the home and décor industry for more than 20 years. Foreign trade companies continue to show up in the same industry space, one after another, bringing extremely fierce competition. In this situation, if we want to develop our company well, we must possess competitive business advantages. Miss Li states: “Our company is able to provide customers with a ‘one-stop’ service for home and décor. Through our own theme development and customized services for customers, we’ve integrated a variety of materials: wood, iron, glass, ceramics, textiles, natural rattan, willow weaving, and other materials. We arrange production supervision, quality control, and manage and train nearly 500 upstream suppliers, in addition to providing more than 10,000 new products every year. This is what CNACC can do to ensure good results in the midst of increasingly fierce competition!”
As the company’s senior leader, there is a responsibility to guide the company’s development and direction. For a company that has been around for more than 20 years, it is impossible to stick to the old ways. “By increasing investment and training in the digital marketing field, and hosting services on related online platforms, we will reach new markets and attempt to break through into new sales channels. On the C-side, we may also establish a new e-commerce business unit. These changes represent the new directions our company will take on at present.”
We hope that CNACC will create a more glorious future under the leadership of President Li. With blessings, our interview is finished.