The 2025 All-Hands Meeting

On the afternoon of April 3, the company held an all-hands meeting presided over by Chairman Li Li, with all employees gathered to review the achievements of 2024 and outline goals and strategic plans for 2025. This meeting served not only as a retrospective of the past year but also as an in-depth reflection and strategic blueprint for future development.

Chairman Li delivered a comprehensive overview of the company’s performance in 2024 during the meeting. From a business perspective, our achievements reached new heights, reflecting the collective efforts of all employees. Through an analysis of the four major customer ecosystems, we identified clear structural shifts in client demographics and evolving demand trends, providing a robust foundation for refining future market strategies.

In terms of category procurement strategies, the company adeptly navigated market dynamics, achieving seamless operations and notable results through close collaboration across functional departments such as sourcing, documentation, design, and human resources. General managers of business units conducted in-depth analyses of departmental performance using intuitive data reviews. They provided detailed insights into the four major customer categories and further dissected procurement trends by region and material type, offering a clearer understanding of the company’s market positioning and competitive strengths.

Over the past year, our team has grown significantly, with fresh talent infusing the company with renewed energy and creativity. Concurrently, employee benefits have doubled—a testament to the company’s recognition of staff dedication and its commitment to valuing talent. These achievements, too numerous to count, serve as the foundation of confidence driving us forward.

However, we remain acutely aware that 2025 will be fraught with challenges. Europe’s economic stagnation has drastically limited local market opportunities. Escalating green trade barriers impose stringent environmental demands on product development and manufacturing. Meanwhile, intensifying price wars necessitate breakthroughs in cost control and product differentiation. Confronting these hurdles, we must deeply reflect on the path forward.

To break through these challenges, we will abandon conventional thinking and proactively target younger customer demographics by launching new brand initiatives. This cohort’s pursuit of fashion and individuality represents immense consumption potential, and new brands will carve out differentiated competitive avenues. Concurrently, we will optimize resource allocation, flexibly deploy human and material resources, and swiftly respond to customized demands. By maintaining sharp market awareness and leveraging efficient execution paired with adaptable strategies, we aim to seize opportunities in an increasingly complex and volatile market landscape.

When addressing shortcomings, we remain undeterred and resolute. The bright, determined eyes of every employee reflect our proactive approach to challenges. We recognize that reflecting on lessons learned is pivotal to continuous progress. Have you heard of the "Lotus Pond Law"? Doubts often arise at the halfway point, and the temptation to abandon efforts grows as the finish line nears—this is human nature. Yet, to witness the pond’s full splendor, we must persist, deepen our roots, and innovate. By solidifying our foundation and enhancing our capabilities, even unforeseen disruptions—like the enigmatic maneuvers of a figure such as Trump—will not intimidate us.

The year 2024 has passed, its commendable achievements serving as our badges of honor, while the shortcomings we’ve identified now guide our path forward. In 2025, challenges and opportunities coexist. Let us unite with optimism, innovative thinking, and unwavering resolve to embrace the new year and forge even greater triumphs!

4月3日下午，公司召开了全员大会，由董事长李锂亲自主持，全体职工齐聚一堂，共同回顾 2024 年的成绩，展望 2025 年的目标与规划。这场大会，不仅是对过去一年的总结，更是对未来发展的深度思考与战略布局。

李董在会上对 2024 年公司的整体情况做出了全面概述。从整体业务成绩来看，我们的业绩达到了新的高度，这是全体员工共同努力的结果。在四大类客户生态分析中，我们清晰地看到了客户群体的结构变化以及需求趋势，为后续的市场策略调整提供了有力依据。

品类采购布局上，公司精准把握市场动态，在货源、单证、设计、人力资源等各职能部门的紧密协作下，运作流畅且成绩显著。各部门事业中心总经理通过直观的数据盘点，深入剖析了部门成绩。他们不仅对四大类客户情况做出具体分析，还按采购区域和采购材质做了进一步的解读，让我们对公司在市场中的位置和优势有了更清晰的认识。

过去的一年，我们的队伍更加壮大，新鲜血液的注入为公司带来了新的活力和创意。同时，公司福利翻倍，这是对员工辛勤付出的肯定，也体现了公司对人才的重视。我们有太多值得鼓掌的消息，这些成绩是我们继续前行的底气。

然而，我们也清醒地认识到，2025 年充满挑战。欧洲经济疲软，极大压缩了当地市场空间。绿色壁垒不断加高，对产品研发与生产提出严苛的环保要求。低价竞争的白热化，更是需要我们在成本控制和产品差异化上寻找突破。面对这些难题，我们需要深刻思考接下来的路该如何走。

为突破困局，我们将打破固有思维，主动挖掘年轻客户群体，布局新品牌业务。年轻客户追求时尚和个性化，蕴含巨大消费潜力，新品牌能开辟差异化竞争赛道。同时，我们会持续优化资源配置，灵活调配人力、物力，快速响应定制化需求，保持对市场的高度敏锐，凭借高效的执行和灵活的策略，在复杂多变的市场环境中抢占先机。

在剖析不足时，我们没有沮丧和泄气。全体员工炯炯有神的双眼，展现出我们积极面对问题的态度。我们深知，总结经验是我们不断进步的关键。听说过“荷花池定律”吗？行至半路，常有怀疑，行至九十，容易放弃，这是人之常情，但要想看到那满池美好的荷花，我们必须学会坚持，去深耕，去创造。只有扎实自己的根基，提升自身实力，即使遇到像特朗普的蜜汁操作这类不可预见的外部干扰，我们也不会感到非常害怕。

2024 年已成为过去，那些可圈可点的成绩是我们的勋章，而剖析出的不足则是我们前进的方向标。2025 年，挑战与机遇并存，让我们携手共进，以积极的态度、创新的思维和坚定的行动，迎接新的一年，创造更多的辉煌！