CNACC Cultural Creativity Invites You to Taste Ningbo Good Tea
In order to help realize that strategic developmental goal of “building a more attractive cultural city” by the Ningbo Municipal Government, in October 2021, the Propaganda Department of Ningbo Jiangbei District Party Committee and Laowaitan launched a cultural creativity with the theme of “Encountering the Laowaitan” design contest. As an “old resident” in Jiangbei, Ningbo, the CNACC design team responded positively, and specially launched a series of products for the ceremony of tea road - “Traveling the River” and “Night Charm of the Old Bund.” After several months of fierce competition, in March when spring was nearing, the competition came to a successful conclusion. CAMCE’s entries “Riverway” and “Night Charm of the Old Bund” won the Gold Award and Bronze Award respectively.
This work was completed by a team of designers led by Zhou Taoyu (Emma) and Huang Lulu. The team members include Wang Ling, Han Qianer, Xie Ting, Song Lingyu, and more. For this honor, I would Laos like to thank Hu Qunyi and Sheng Yufeng, who were “appointed in danger” to speak on behalf of the company at the competition. Their wonderful speeches gave the work a special soul, allowing the judges and the audience to feel the charm of the work more deeply.
“Surrounding the River:” “Traveling all over the world is not as good as Mingzhou Jiangxia,” with the Maritime Silk Road as the cornerstone. The story of Maritime Tea Road is the foundation, and the Sanjiangkou is the starting point, inherits the Maritime Silk Road culture and tells you the story of the Maritime Tea Road.
“The Charm of the Old Bund:” Outside the window is the river surface illuminated by neon lights, and underneath is the surging Yongjiang River. The designer of the East, which belong to the water and has the meaning of night as the main visual color, adds the eternal Western glazed architectural elements of the Old Bund in memory to create a set of teapots and cups with a strong historical flavor.
Whether is is in the ancient temple in the deep mountains or in a glazed window in a busy city, the real quietness comes from the heart. In the quiet night, holding a cup of hot tea, taking a sip, and drifting freely with your thoughts, is the moist memory in your mind, or the years of the Bund.
Please look forward to the next surprise of the CNACC cultural creation!
为助力实现宁波市政府“建设更具魅力的文化强市”战略发展目标,在2021年10月,宁波市江北区委宣传部联合老外滩发起了以《创遇老外滩》为主题的文化创意设计大赛。作为宁波江北的“老居民”,CNACC设计团队积极响应,特别推出茶路之礼系列产品—《溯江》、《夜魅老外滩》。经过几个月的激烈角逐,在春意渐浓的三月,大赛圆满落幕,中工美文创的参赛作品《溯江》、《夜魅老外滩》分别荣获金奖和铜奖!
此次作品由周桃宇(Emma)、黄璐璐两位带领的设计师团队倾心完成,团队成员有王羚、韩倩迩、谢婷、宋玲玉等。得此荣耀也同样感谢“临危受命”代表公司赴赛宣讲的胡群意和盛玉凤,两位的精彩演讲赋予了作品特别的灵魂,让各位评审和观众更深入的感受到了作品的魅力。
《溯江》 :“走遍天下,不如明州江厦”,以海上丝绸之路为基石,海上茶路故事为根本,三江口为起点,传承海上丝绸之路文化,为你讲述海上茶路的故事。
《夜魅老外滩》 :窗外是被霓虹灯照映得发光的江面,底下便是奔腾不息的甬江水。设计师参考东方五行之说中属水,且有夜色之意的黑色作为视觉主色调,加之记忆里老外滩永恒不变的西洋琉璃建筑元素,创造出一组带有浓烈历史气息的茶壶及茶杯。
无论是在深山古刹,还是处于闹市的琉璃窗内,真正的安静,便是来自于内心。在静谧的夜里,手捧一杯热茶,抿一口,随思绪任意飘散,是脑海里那段湿润的记忆,亦或是外滩的风云岁月。
敬请期待CNACC文创的下一个惊喜!